SHEFFIELD PARK GARDEN
The National Trust
Sheffield Park Garden is listed by English Heritage as Grade I in its register of parks and gardens, noting that is a “wooded landscape park with lakes, laid out in the mid and late C18, with work by Lancelot Brown and Humphry Repton and further developed as a garden of notable, exotic trees and shrubs in the late C19 and C20”.
In 2011, we were commissioned by the National Trust to consider the the Story and Proposition for this internationally significant site, as informed by the Park’s Business and Conservation Plans.
The desired outcome was a proposal that connected the ‘spirit of the place’ with the target audience, informed the design of the visitor experience (including retail and catering offers), encouraged repeat visiting and – particularly – visits during current visitor troughs (summer and winter). The proposals also needed to recognise the emotional context of the site, and be deliverable by the Trust in a timely and low-risk manner.