NATIONAL ARMY MUSEUM - Corporate Strategic Development Plan

Council of the National Army Museum

  • Technical feasibility study
  • Strategic development plan
  • Exhibition design
  • Project management


We were retained as strategic planning consultants by the National Army Museum (NAM) to develop a corporate plan for the redevelopment of NAM’s flagship site in Chelsea, a proposal for a new satellite museum in the North of England, as well as a development plan for an open-storage and conservation outstation to house NAM’s heritage vehicle collection. All of these strategic plans included business cases, funding proposals, collection care assessments and specifications, design guidance and interpretive plans.

The work proceeded in three phases. Phase A was the open-storage outstation; Phase B included the gradual transfer of stored collections and curatorial and conservation staff from Chelsea to the new site. Phase C, the 2008-2013 corporate plan, involved creating a substantial extension to the existing museum building to provide new reception and visitor facilities. We also produced the interpretive strategy and design concept, and managed the installation, of the new Kid’s Zone at the museum. This led directly to a doubling of visitor numbers at the museum to 250,000.


National Army Museum